Hyderabad, India - Intentify Media Network, a digital marketing and advertising agency, is excited to announce its partnership with Hyderabad Institute Of Excellence (HIE), a leading educational institution in Telangana. The collaboration between the two entities was aimed at upgrading HIE's website, advertising on Google and Facebook, and generating over 250 admissions for its newly launched CBSE syllabus for grades 1st to 8th.
Previously, HIE offered only Intermediate state syllabus for grades 11th and 12th. With the launch of CBSE syllabus, HIE sought to expand its offering to younger students and create a more diverse and inclusive educational environment. However, the challenge was to convince parents to send their kids to a residential campus in Vikarabad, which is over 70 kilometers from Hyderabad, especially during the omicron variant of Covid.
Intentify Media Network rose to the occasion and devised a comprehensive digital marketing strategy to reach out to the target audience effectively. The strategy included upgrading HIE's website to provide a seamless user experience, creating Google and Facebook ads to reach out to potential students and parents, collecting testimonials from ex-students, and conducting PPC campaigns with lead nurturing to overall uplift the brand awareness of HIE along with getting them admissions.
The strategy proved to be immensely successful, with HIE receiving over 250 admissions in the first year itself. The new admissions generated a revenue of 4.8 crore rupees within a span of 4 months, exceeding the expectations of both HIE and Intentify Media Network.
Speaking about the collaboration, Zaid Ahmed, CEO of Intentify Media Network, said, "We are delighted to partner with Hyderabad Institute Of Excellence (HIE) to help them successfully launch their CBSE syllabus and garner 250 admissions. At Intentify Media, we believe in providing customized solutions to our clients, and this collaboration is a testament to our capabilities. We look forward to working with HIE to achieve more milestones and create a better future for the students."
The success of the collaboration between Intentify Media Network and Hyderabad Institute Of Excellence (HIE) not only enabled HIE to expand its offering but also established a strong digital presence and uplifted the brand awareness of HIE in the region. The partnership has demonstrated the power of digital marketing and advertising to reach out to the target audience effectively and create tangible results.