Intentify Media Network has recently released its 2023 Media Trends report, which provides insights into the changes that the media industry is likely to undergo over the next few years. The report has been prepared by media specialists from around the globe, who have identified burgeoning societal shifts that are impacting the industry and brought them into the spotlight.
The report highlights that the emergence of new consumer behaviors, exciting tech innovations, and the spark of profitable new media opportunities for brands have been the outcome of the challenging economic outlook and geopolitical landscape that we have witnessed this year. As a leading agency network that prides itself on understanding what’s next, Intentify is well-positioned to identify these trends and help brands to capitalize on them.
The report predicts that the content people consume and how they consume it is set to change in 2023. The shift to digital platforms, particularly in the video on demand and gaming sectors, is expected to continue at a fast pace. Advertising streams will provide an alternative to consumers and an opportunity for brands to attract attention and capitalize on these streams.
The report also predicts that ad-funded video platforms will overtake subscription channels, while gaming will become mainstream and increasingly prominent on content sites to drive repeat users. Brands are also expected to focus more on engagement and assessing consumer engagement to make more effective decisions.
Digital commerce will continue to evolve, with retail sites and apps expanding their services and offerings to cater to shifting consumer demand and flexibility. The rise of super apps, which offer a wide range of services, will continue to anticipate and cater to users' needs. Brands will need to engage directly with consumers and adapt to a cookieless future while respecting data privacy.
Digitalized communities are a mainstay, reflecting both technological and societal changes. Social media platforms are adopting their algorithms to encourage engagement, and 'live' events are spilling over to other platforms, forming new communities. Consumers can join global communities aligning with personal views on sustainability and responsibility. Brands will need to understand the motivations and formation of online communities to encourage engagement and adaptations to future campaigns.
The report concludes with clear suggestions and takeaways for marketers and brands to implement into their plans. It explores each trend in further detail, providing insights into how brands can capitalize on them to better connect with their chosen audience.
Overall, the 2023 Media Trends report highlights the need for brands to adapt to changing consumer behaviors and the ever-evolving media landscape. As a leading agency network, Intentify Media is well-positioned to help brands capitalize on these trends and stay ahead of the curve.