We spoke with volunteers and organizations about how Doctors Without Borders (MSF) touches their lives.
MSF is a medical humanitarian group that provides aid where it is most needed. They wanted to comprehend what resonates and eventually drives engagement because they depended on donations, volunteers, and the humanitarian community for support.
Focus groups and IDIs with current and future funders, volunteers, and business professionals were done by the Intentify team while they were based in Sweden. An extensive nationwide survey was conducted after that. The findings revealed and ranked opinions about the company as well as the drivers behind and obstacles to supporting the cause and brand.
The effort produced a clear plan on how to make each stakeholder group more relevant and involved. Following strategic meetings, our team was invited to participate in order to assist MSF Sweden in developing their brand and messaging. Given the important work MSF does, a large portion of the work that follows was done for free.