We helped create a digital design language for the launch of Genaissance.
By working with La Mer's creative, design, and development teams, we were able to gain a deeper understanding of Estée Lauder's global site framework and the technical requirements. We then used the abundant imagery, background story, and high-fashion style to transform the product's quality into an elegant and visually appealing language.
Estée Lauder was able to connect with its audience through a narrative that was told by the storytelling & premium-looking campaign site. This was enhanced by videos and visuals of the process and product which communicated a feeling of luxury. This delivery was successful in modernizing the global brand framework and stimulated conversations about the brand.